AUDI in PlayStation Home
“AUDI Space” will launch tomorrow on December 17th, inside PlayStation® Home, on PlayStation®3. It’s a perfect Marketing opportunity for AUDI, promoting their products, building the brand among PlayStation® users. As this trailer shows, there’s an in-game mini-game called Virtual run featurning the gorgeous e-tron R8, an electric prototype from AUDI. I like this kind of clever [...]
YouTube Channel customization
It’s only a few days ago, that I had to create for the first time, a YouTube account for one of my clients (Banana Moon). There is this new channel design BETA, everybody seem to complain about, because they were forced into this new version without prior notice or agreement and lost all their previous [...]
BRAND NEW
How could I not come across this website called BRAND NEW: Opinions on Corporate and Brand Identity Work sooner? I was looking for infos about PlayStation®3‘s new PS3 logo when I found this article that drew my attention: I just love Logos, Branding and Identity and I like the way BRAND NEW does an historical review [...]

