AUDI in PlayStation Home

“AUDI Space” will launch tomorrow on December 17th, inside PlayStation® Home, on PlayStation®3. It’s a perfect Marketing opportunity for AUDI, promoting their products, building the brand among PlayStation® users.

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As this trailer shows, there’s an in-game mini-game called Virtual run featurning the gorgeous e-tron R8, an electric prototype from AUDI.

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I like this kind of clever product/brand placement into a virtual world and hope to see more of these in the future as long as it does not turn into another medium for commercials.

This entry was posted on Wednesday, December 16th, 2009 at 5:31 pm and is filed under Gaming, PlayStation®3, Web world and tagged with Audi, Corporate, Online, PlayStation, PS3, Video game. You can follow any responses to this entry through the RSS 2.0 feed.